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Into Marketing Leadership

Peyton LeSaicherre

Managing Innovation and Technology, MBA

MBA student Peyton LeSaicherre is combining her passion for marketing and customer engagement to become a future business leader.

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November 20, 2024

Peyton LeSaicherre’s passion for marketing grew from her fascination with understanding people—what drives their decisions and builds their trust. A high school career test pointed her toward business, but it was during her undergraduate studies that she fell in love with marketing’s potential to connect businesses with audiences in meaningful ways.

With her sights set on becoming a marketing director, Peyton envisions leading impactful campaigns that inspire and drive growth. By honing her skills and embracing new opportunities, she is steadily building the foundation for her best future in the ever-evolving world of marketing.

Action Plan

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Excel in her role as a marketing professional at DSL Mortgage, building industry expertise and networking connections.

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Expand her professional network through participation in the Â鶹ÊÓƵ Sales Program, including its career-building events like sales competitions and networking tournaments.

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Leverage Â鶹ÊÓƵ’s Career Services and faculty mentorship to refine her leadership and managerial skills.

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Pursue leadership opportunities in professional organizations like the American Marketing Association to enhance her credentials for a future role as a marketing director.

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Continue developing expertise in digital and strategic marketing through hands-on projects in the MITech MBA program.

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